16 Aug Freedom Internet: Our brand is us!
Freedom Internet has a new vision and strategy, and our offer is becoming broader. We have redeveloped our values and brand and are ready to increase our profile.
So, what is a brand?
WHAT we stand for
WHAT makes us different
WHAT we promise our customers
Basically our brand is us!
We started by developing a single minded proposition to inspire the imagination as we designed the creative expression of the brand.
Make life happen
- Connecting people
- Building relationships
- Creating value
Freedom Internets brand is no longer safe, expected, functional and green.
Our brand is now confident, sophisticated, contemporary and vibrant. We strive to inspire our team and wow our audiences.
We knew that to achieve what we wanted, we’d need to step (way) out of our comfort zone. At first glance, the proposed (and now new) logo caused me to do a double take. It was so different that it caught me and other members of the team completely off guard. I remember the Marque team explaining that we had the exact reaction they wanted us to have, and why we want our audiences to look twice, read on, pay attention.
We’re different you see, not quite a typical ISP. On the surface we provide internet, sounds simple, right. But the how we provide internet is different, it’s what makes us special. Where fast internet (NBN/UFB) isn’t available in your building, we’ll bounce a connection from a nearby rooftop to yours, to get it to you faster than it can be rolled to your address. We use our roof network to provide back-up too, meaning less downtime for our customers! Another Freedom feature that makes us unique is that we pre-fit apartments with what acts as a fibre box and modem combined, so you can get online the minute you move in to your apartment. No long wait, expensive connection fees or ugly wiring – just easy, fast, instant internet.
This flows throughout the concept, and is brought to life through things like our bold slogans such as “we’re always saying no” which alludes to our no contracts, no connection fees, no worries! We are incredibly proud of our new brand that lays the foundation and surrounds us as we catapult the business forward.
Be sure to look out for our amazing team in their new uniforms our Freedom cars zooming around Melbourne, Auckland, Gold Coast and Brisbane. Hint: ask the team about their very own Freedom brand name expression!
GM Sales, Marketing and Strategy